oostaMo: Hydration, Story, and Sustainable Impact
An Initiative based in Vlissingen, A true example of a local root, global mindset story
Behind The Scenes of Finding oostaMo:
At Next Wave Zone, we’ve been exploring initiatives that blend personal health, environmental care, and meaningful stories—especially those redefining everyday habits in creative ways.
Our curiosity led us to oostaMo, a Netherlands-based social enterprise turning tap water into a sensory experience through locally sourced dried botanicals. The idea of making hydration both healthier and more sustainable—without gimmicks—stood out immediately.
What’s compelling about oostaMo is how it connects smallholder farmers to a daily water ritual. Their product isn't just a drink; it's a story, a sensory encounter, and a shift in how we relate to our water. For us, it invites a deeper conversation about simplicity, sustainability, and authentic supply chains—all values central to how we envision future ecosystems.
What Is oostaMo Anyway?
oostaMo is a wellness lifestyle brand rooted in Vlissingen. They offer sachets filled with dried flowers, leaves, and roots that naturally flavor tap water—no sugar, no preservatives. The herbs come from small-scale farmers practicing sustainable agriculture.
They’re also part of the Innofest ValidatieLab, testing products with festivalgoers to gather real-time feedback and refine innovations
What Makes oostaMo Work?
Local sourcing with transparency:
Customers can trace specific ingredients to individual farmers and farming practices.
Hydration through less Carbon footprint:
By shipping botanicals, not bottled water, oostaMo avoids plastic and reduces CO₂.
Multi-sensory design:
Combining herbal flavors with activities for holistic well-being.
Story-first ethos:
Started by a farmer’s grandson from Iran, oostaMo channels narratives into every sip.
Validation through lived experience:
Using festival settings to refine the product in authentic social environments.
What Others Can Learn from oostaMo?
Root experiences in care and storytelling, not just functionality.
Design for low-impact with high authenticity—small ingredients can carry big meaning.
Use public settings to refine innovations—flexibly, cheaply, and inclusively.
Let supply chains tell human stories—when you know who grew your botanical, it changes how you sip.
Connect with oostaMo team:
Mo Qaem
Fatemeh Rajabi
Sonia Beygi
Iman FeyzBakhsh
Why We’re Watching oostaMo at Next Wave Zone?
oostaMo reflects something we’re increasingly focused on: innovation through everyday rituals—not only covers tech or grand investments. Their blend of flavor, mindfulness, supply ethics, and design is a model for how product, story, and responsibility can live together. They cultivate connection, heritage, and reflection.
Next Wave Zone Takeaway:
oostaMo reminds us that impact doesn’t always require scale—but it does start with care. By connecting smallholder farmers, natural ingredients, and daily habits, they show how local roots with global mindset design can surface complexity—and how hydration can become an act of mindful storytelling.
Post created with support from AI tools. Human-curated, community-approved.