A Zoom In: IBC Amsterdam 2025
12–15 Sep - RAI Amsterdam, Netherlands
📅 When: 12–15 September 2025
📍 Where: RAI Amsterdam, Netherlands
A Simple Guide to Seperate Signal from Hype in IBC Amsterdam 2025:
This year’s trends aren’t just topics; they are active battlegrounds. Here’s what to look for and how to separate the signal from the noise.
1. AI: From Hype to Hard ROI
What’s Hot: AI-powered post-production tools, automated content moderation, personalized ad targeting.
Reality Check: Demand case studies with tangible ROI. Ask: Who’s scaled this beyond pilots?
2. Streaming’s Survival Game
What’s Hot: Hybrid SVOD/AVOD models, FAST channel saturation, programmatic ad-tech.
Reality Check: Look for tools combatting churn dynamic pricing, viewer retention analytics.
3. Virtual Production’s Accessibility Push
What’s Hot: Affordable volumetric video, cloud-based virtual sets.
Reality Check: Seek interoperable tools that integrate with existing workflows.
4. Sustainability: Beyond Buzzwords
What’s Hot: Carbon-neutral workflows, remote production tech, circular economy models.
Reality Check: Demand KPIs. Example: Does your cloud solution cut costs and emissions?
Play the Game, Don’t Spectate
IBC 2025 is a high-stakes lab where the future is built not just discussed. The difference between passive attendance and strategic domination boils down to three rules:
Hunt Proof, Not Hype: Every AI claim must answer “Show me the ROI.”
Buy Your Tickets!
Check the link below for registration.
Post created with support from AI tools. Human-curated, community-approved.